Finding ourselves in the middle of enormously changing times, we need to treasure our cultural heritage to tell new stories. As long as consumerism increases and economic growth persists. Shopping malls and new concept stores will continue to pop up in city centres. At the same time there are developments in small neighbourhoods that seem to contradict this movement. Hubs are giving rise to small communities in different areas of urban centres. Large retail stores increasingly have trouble to sustain their identity, and therefore it is necessary to tell other, fresh stories.
What can be the role of tomorrow’s retail in the light of this development? How does it contribute to cultural and social meanings? What should mainstream and luxury retail learn from these newly emerging hubs? ?In these hubs, which attract creative and upcoming designers, new stores open next to old ones and bustling daily life can be felt on streets and in cafes. While crafts are based on tradition and mastering skills and techniques, the new times enable us to reinterpret craft. Community, tradition and identity serve as vectors for rethinking the future.
Students of the masters fashion strategy from artez institute of the arts and students of ima, istanbul moda akademisi, joined together for five days in istanbul to work on an innovative proposal for tomorrow’s retail for this amazing city. The project focused on forecasting new retail concepts, based on turkish heritage and turkish craftsmanship. extensive field research provided a solid basis for the project’s outcome, this beautiful booklet serving as a tangible result. This booklet is meant to be an inspirational document – a starting point for future projects and valuable cooperation